Best ways to  reduce Bounce rate of your website 

Is your website’s Bounce Rate too high? Do you want to lower your Bounce Rate?

Many people believe that Bounce Rate is one of the Google ranking factors. This shows Google about the quality of your site.

Today in this article, I will tell you how to reduce the Bounce Rate.

But before explaining the ways to reduce the Bounce Rate, I will explain what the Bounce Rate is, what a good Bounce Rate should be and how it is calculated.

What is the bounce rate?

What should be a good bounce rate

How to find Bounce Rate

How to Reduce Bounce Rate

  1. Improve the quality of your content
  2. Fasten your website
  3. Keep Your Blog Clean and Simple
  4. Use Related Posts
  5. Fix Broken Links on Your Site
  6. Open External Links in New Tabs / Windows
  7. Internal Link
  8. Check Cross-Browser Compatible
  9. Make Your Site Responsive
  10. Show Ads Carefully on Your Site
  11. Use Proper Heading Tags
  12. Use Images for Articles
  13. Add Search Button to your site
  14. Target the right visitors
  15. Use Video
  16. Update Your Old Content
  17. Use Pop-ups with Chalki
  18. Transfer your site to HTTPS
  19. Create a Table of Contents for content.
  20. Use Black Text and White Background

What is the bounce rate?

When a user comes to any page of your site and leaves your site without going to another page, it is a bounce. Bounce Rate is the percentage of users who come to your website and exit from the same page without going to another page.

What should be a good bounce rate

The less you do the better!

But you would like to know how much? Well, the Bounce Rate differs by type of website:

80% + is very bad

70 – 80% is poor

50 – 70% is average

30 – 50% is excellent

Generally, a blog has a higher bounce rate. Because, visitors scan the content first and if they do not get the information they need, then they leave the blog.

How to find Bounce Rate

You can check your website’s Bounce Rate by logging into a Google Analytics account. As you can see in the screenshot.

Behavior >> All Pages >> Bounce Rate

Acquisition >> Channels >> Bounce Rate

Acquisition >> Source / Medium >> Bounce Rate

Acquisition >> AdWords >> Campaigns >> Bounce Rate

How to Reduce Bounce Rate

It is a good thing that you are working hard to increase your Site search performance. But you should also focus on keeping your Bounce Rate low.

High bounce rate, which shows that there is something wrong in your strategy that you are not able to attract visitors or visitors are not getting good user experience on your site.

Below I have explained 20 ways to decrease the Bounce Rate:

  1. Improve the quality of your content

The biggest reason for high bounce rate – lack of quality content

If your content will not be useful, then visitors will leave your site immediately.

Always write unique and quality content. Also, your article should be interesting so that people read your content with pleasure.

Quick Tips for Writing Quality Content:

Content Length – Your article should be at least 1000 words and should be well explained. Long content ranks well in search engines.

Don’t do Keyword Stuffing – This makes you content unnatural and puts a poor user experience on the reader. Keep keyword density 1.5% – 3% in your content. In addition, use the related keyword along with the focus keyword in your content.

Write Catchy Title – After writing the article, optimize your title well. Because more than 50% to 60% of people first see the title of the post and then click on it. Always add your focus keyword to the tile.

Optimize Meta Description – This is a short description of your blog post that appears below the title in the search result. This helps increase the CTR on your blog post. Add your focus keyword to it as well.

Keep paragraphs short – Long and thick paragraphs scare the reader.

  1. Fasten your website

Fast loading gives the visitor a better user experience.

Nobody likes to visit slow loading websites. If your site loads slowly, then the visitor will leave your site immediately. And as a result, it will increase your website bounce rate.

In addition, Speed ​​is a Google ranking factor. Due to which the fast loading site ranks well in Google search.

That’s why improve the loading speed of your site. Here are quick tips to improve website loading speed

Upgrade to PHP 7.2

Optimize Your Image Size

Keep only useful plugins

Delete Unwanted Media

Minify CSS and JS Files

Use good Cache plugin

Minimize redirects

Use the Lightweight theme.

Use a CDN.

Use a good web host.

  1. Keep Your Blog Clean and Simple

Keep your blog design simple and clean.

If you want to change the font size of your body, you can change it by going to the style’s style.css. Otherwise, just add the following code to the CSS section of the WordPress customizer.

body {

font-size: 18px;

}

  1. Use Related Posts

If you want to keep visitors on your site for a long time, then Related Posts can help you a lot in this.

Related Posts are often displayed at the end of the content.

  1. Fix Broken Links on Your Site

Broken links greatly affect the user experience. By fixing them you can reduce the bounce rate and also improve the user experience of the visitor.

When you move or delete any page of your website, Broken link problem arises. When visitors click on such a link, they see a 404 page not found error.

But don’t worry, WordPress.org has a free Broken Link Checker plugin that helps fix Broken links on your blog. Also this plugin automatically sets the ‘nofollow’ tag for Broken Link so that search engines do not follow them.

  1. Open External Links in New Tabs / Windows

You link to another website – that’s great. This makes your content more useful. In addition, it helps search engines better understand what the content is about.

Linking to high-quality external links is beneficial for SEO. But if you do not open them in New Tabs / Windows, then visitors will leave your site.

So always open the external link in a new tab / window. This strategy helps reduce the bounce rate of your website to a great extent. Here is a guide –

  1. Internal Link

This not only improves your website SEO and pageviews, but it makes your content more useful for visitors and also helps in reducing the bounce rate. Connecting one page to another on the same domain is called internal linking.

Add fewer and more relevant links to your content. Too much and irrelevant linking can actually have a bad effect on your SEO and Bounce rate.

  1. Check Cross-Browser Compatible

Check out Cross-Browser Compatible for your site. It is very important. Assuming your favorite browser is Chrome, that does not mean that your visitors are using it.

If you open your site in Internet Explorer, your site Broken will appear. Here below I have given two tools using which you can check that your site looks great in all browsers.

  1. Make Your Site Responsive

Is Your Site Responsive? When visitors come to your site from their mobile, does it look perfect in their mobile?

If your site does not appear perfectly in mobile, then visitors will leave your site immediately. This will increase your bounce rate.

You can use Mobile Testing Tool developed by Google to check whether your site is mobile friendly or not. If your site is not mobile friendly, then you need to install a Responsive WordPress theme on your site

  1. Show Ads Carefully on Your Site

If you are placing ads on your site, then try to place them in the right place.

But many sites show a lot of ads to make money that slows down their site and distracts the reader’s attention – especially popup ads. This greatly affects the bounce rate.

If you use popup ads on your site, it redirects the visitor to another URL. And such Ads visitors do not like it at all.

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